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6 WordPress Plugins for Easier Editor-Contributor Collaboration by @seosmarty
A site only runs smoothly when you take the time to work with all people involved in its running. Editors and webmasters have a tendency to forget this, and don’t communicate very well with their...
View ArticleHow to Earn Links with Google’s New Business Photos
As a Digital Agency we are always looking for creative ways to drive traffic so when Google came out with their 360 degree business photos that allow visitors a virtual tour of our digital agency and...
View ArticleStart a Diet… for Your Mind!
by Daniel Scocco A couple of weeks ago my girlfriend, Carla, came to me and said she was starting a new diet. I then asked, “Cool, what kind of food you can’t eat?”. And she replied, “It’s not a food...
View Article30 day challenge: better email handling
Some relatives were visiting this past week, so my inbox has a triple digit backlog. That’s after aggressive pruning of mailing lists and so on. Nearly all of those emails mention me in a “to:” or...
View ArticleThe Evolution of SEO Metrics by @sams_antics
If you invest in SEO in any way, shape or form, then you’re almost certainly using some sort of metric to track the success of your campaign. The real question is this: Which metrics are you tracking,...
View ArticleHow to Use Memes in Your Social Media Marketing Campaign by @jaysondemers
From cat videos and singing babies to political satire, memes are one way that we share big cultural ideas. According to Social Fresh, “a meme is a categorization of a cultural trend or truth, a unit...
View ArticleForget Google’s Games – Make Social a Primary Traffic Source
For most business owners social is a toy. The marketing equivalent of that friend we all have outside our professional lives that you just don’t talk to your work colleagues about. Even though they...
View Article9 Great (and 1 Horrible) Pinterest Pages – Case Study
Our compilation of the best and the worst We recently got hooked to Pinterest. What’s not to like about a social site that’s churning out beautiful images every second? Visuals always have a greater...
View ArticleThe 2013 Local Search Ecosystems (and a GetListed Upgrade)
Well, it’s been nearly a year since I published the last version(s) of this graphic. That’s a long time in a space that evolves as quickly as Local Search, but frankly, 2013 hasn’t seen quite the...
View ArticleSEJ at SES San Francisco: The Future of Local Search Session Recap #SESSF by...
The last Earned track session of the day, The Future of Local Search: 5 Layers of Local, with presenters Howard Lerman, CEO & Co-Founder, Yext, and Gregg Stewart, President, North America, Geary...
View ArticleSEJ at SES San Francisco: The Future of Local Search Session Recap by...
The last Earned track session of the day, The Future of Local Search: 5 Layers of Local, with presenters Howard Lerman, CEO & Co-Founder, Yext, and Gregg Stewart, President, North America, Geary...
View ArticleSEJ at SES San Francisco: Content Campaigns to Drive Engagement Session Recap...
Dave McMullen, Partner/Strategic Planning at redpepper, and Ranvir Gujral, Co-Founder of Chute, presented the first Earned track session of the last day of SES SF 2013: Innovative Branded Content...
View ArticleWhat Makes Page Zero Tick? “Know Thyself” As Business Strategy
The “three circles” planning exercise in Jim Collins’ Good to Great has, for me, stood the test of time as a powerful business compass for anyone contemplating corporate strategy for a company of any...
View ArticleRegister Now For SMX Israel 2014
I am incredibly happy to let you all know that I am chairing SMX Israel again in 2014 on January 26, 2014 – a Sunday. Go ahead – register now. The show started off as a social gathering of like-minded...
View ArticleScary-Good Marketing for Halloween
Photo courtesy of jp3d2k via Flickr Halloween has always been one of my favorite holidays. There’s something about this time of year–with the fall colors, cider mills, skeletons on porches and yes,...
View ArticleAre Facebook Video Ads a Clueless Concept? by @sherisaid
Facebook users are relentlessly bombarded with advertising. First, there were the ads on the side of the page, tailored to your interests based on location, what you talk about, and what you search....
View ArticleThe Double Serving Myth: When One Company Monopolizes PPC Ad Results
Here are two scenarios that are currently keeping many PPC advertisers up at night — maybe you’re one of them: A parent company buys up a significant portion of the competitors in a sector, and with...
View ArticleGoogle and 6 Other Same-Day Delivery Services by @albertcostill
Wikipedia Commons If you live in the Bay Area, you might be relaxing at home in your pajamas ordering all sorts of goodies and waiting until Google drops it off within the same day. If you haven’t...
View ArticleHalloween costume for 2013: Silk Road Dread Pirate Roberts
For Halloween 2013 I decided to be the Dread Pirate Roberts from the movie The Princess Bride: I even grew a slight moustache to help make the character believable: But to be clear, I wasn’t just any...
View ArticlePlease help me run the Boston Marathon
On April 21st, 2014, I’m going to run the Boston Marathon. If you want to show your support, please donate to a good cause for cancer research. Anyone who wants to give is welcome. So many people have...
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